We believe it’s important to be able to shop by what matters to you most. That’s why we made it simple. Our value icons let you discover brands who are playing their part in ethical and sustainable practices.

Artisan Crafted

Workers along the supply chain who receive fair wages, work in safe working conditions and their rights are upheld.

Carbon Footprint

Carboon Footprint ensures that a brand has practices in place that support a healthy environment, locally as well as globally.

Charity

Brands who reinvest profits back into the community or supporting causes to help keep this planet sustainable.

Cruelty Free

Opting out of animal testing, and investing in items that benefit animals, and the environment.

Fair Labour

Workers along the supply chain who receive fair wages, work in safe working conditions and their rights are upheld.

Locally Made

Support brands who produce 80% or more of their products in the country the brand is based in.

No Nasties

Supporting brands that use non-toxic materials and source organic where possible.

Organic

Materials are at least 60% organic, grown from non-genetically modified seeds and organically farmed without harmful chemicals.

Supply Chain Breakdown

Transparency around the supply chain and traceability from start to end.

Upcycled

Collections that use 50% or more of recycled or upcycled materials.

Vegan

100% free from any animal products and no animal testing or cruelty associated with it. Vegan fashion is increasingly important now when considering, not only animal welfare, but the negative environmental impact of the fur trade and animal agriculture.